For our client, email marketing is one of the key sales channels. However, the client faced numerous challenges and uncertainties regarding how to effectively obtain consent for marketing contact via email. One of the main issues was the use of overly long and confusing consent checkboxes, often filled with unnecessary legal references (e.g., names of statutes, journal of laws citations, etc.). As a result, the number of consents obtained was very low.

We simplified the client’s privacy clauses, ensuring they were written in a clear, natural, and user-friendly manner—fully aligned with GDPR requirements. This not only ensured compliance but also significantly increased the client’s potential to collect more marketing consents.